Flavia D’Urso

Strategic UX Design Leader passionate about translating complex data into intuitive, high-impact user experiences. Skilled in managing cross-functional teams, mentoring talent, and leading end-to-end design—from research to seamless execution. When I am not designing, I am making pottery and playing with my son.

Selected work

Klaviyo

Klaviyo

The journey towards actionability: goal creation feature, strategies vision work, and actionability in Marketing Analytics

Launching the CDP Intelligence feature set: four features in six months

Demystifying cannabis when shopping online: creating the storefront and product pages

Budler

Helping every customer feel like a regular: developing the save-able preference set feature

Budler

Spring

Color and content amidst rebranding and growth: email redesign and architecture

Experience

Learning

California College of the Arts
Masters in Fine Arts, 2018

Skidmore College
B.A. Psychology & B.S. Studio Art, 2013

On Deck Design Fellowship
March - May 2021

Future Thought Leadership Program
July - August 2020

Reforge: Experimentation & Testing
March - May 2021

Working

  • August 2023 - August 2025

    • Managed a team of four designers Personalization and Optimization.

    • Successfully shipped Product Analysis, a top-performing feature that significantly boosted sales.

    • Played a key role in designing features for the CDP product's spin-off, Marketing Analytics, contributing as an Independent Contributor.

    • Mentored three direct reports to achieve promotions within 18 months, exemplifying leadership and talent development.

  • November 2021 - August 2023

    • One of two designers to successfully launch the CDP product in six months, surpassing revenue targets within the first year.

    • released multiple features for the Experiments team (AB testing)

    • lead design research, synthesis and proposed strategic roadmap of project work for the Experiments and Strategies teams

Klaviyo

  • March 2021 - August 2021

    • drove customer validation (exploratory, solution validation, and usability)

    • worked with engineers on releasing multiple iterations while onboarding thousands of customers

    • prepped for a seed round raising $550k in week one, but ultimately invalidated the
      startup and potential pivots, resulting in a decision to end the project

Budler

  • June 2017 - March 2021

    • drove design and user experience for 20+ web apps and print projects (e-commerce, B2B)

    • collaborated/managed clients and stakeholders

Flavia D’Urso Studio

  • February - July 2016

    • contributed to the company-wide rebranding

    • worked across marketing, product, and engineering teams during significant company growth

    • art direction for 5 e-commerce partnership launches

    • left the company to return to graduate school

Spring, Inc. (acquired by ShopRunner)

  • August 2015 - January 2016

    • produced and managed upwards of 50 pop-up shops per week

    • worked cross-functionally with creative and sales teams to improve onsite experience

    • managed production design team

  • April 2015 - August 2015

Bezar (acquired by AHA Life)